One Half Roastery's E-commerce
E-commerce / Shopify / UIUX / Data / AnalyticsOne Half Roastery2026
No Ads. Just Coffee.
Eight months on retainer with a multi-location coffee brand in Southeast Asia, spent on one question: what stops a fourth order.
Results
- 42% Of orders from repeat customers, up from 34%
- +6% Customer lifetime value index
- +4.5% Average order value
challenge
The site converts strangers well enough. It feels like a returning buyer is treated like a stranger each time. Multi-location, high SKU count, one change lands everywhere at once, so nothing can be tested in a corner. No campaign budget, no appetite for a redesign.
idea
Approach: Quarterly reviews, analytics, usability audit.
None of it ran as a campaign. Nothing was launched. The work was maintenance with a point of view: a standing question, asked every quarter.
Credits :
- Client:
- Onehalf Coffee
- Creative Director:
- Jona Lim
- UIUX:
- Dylan Lee
- Data & Analytics:
- Ethan Wong
- Special Thanks:
- Shing Win, Jayden Sim
Next project
The Night has a Name2024-2025
Visual Identity for Over&Above